Paul Malin
Get in touch

Back to home

E-commerce audits

Find where your online shop is losing money, and what to fix first.

A fresh pair of eyes on your Google Ads and your online shop, from someone who runs both for a UK retailer every day. Plain findings, no 60-page PDF.

Ask about an audit
Google Ads audit
Example
Breakeven ROAS
2.6x
Loss-making spend
£1,140/mo
Campaign
ROAS vs breakeven
Verdict
Brand search
9.4x
Profit
Shopping · best sellers
5.1x
Profit
Search · category terms
2.3x
Borderline
Display remarketing
0.8x
Loss
Shopping · clearance
1.1x
Loss
What to do, in order
  1. Pause display remarketing. Saves £640 a month, loses nothing.
  2. Add 40 negative keywords to category search. Stops paying for bargain-hunters.
  3. Split Shopping by margin so clearance stops bidding against best sellers.

Sound familiar?

Big agencies won’t look at shops your size. You still have their problems.

Ad spend you can’t justify

Google says your ROAS is fine, but the bank balance doesn’t agree. You don’t know which campaigns actually make a profit.

Visitors who don’t buy

Traffic is there but sales aren’t. Something in checkout, payments or page speed is quietly losing orders.

Numbers nobody trusts

Analytics that don’t match the orders, feeds with errors, reports that take a morning to pull together.

Two places to start

Clear findings, in pounds

Most shops need one or the other first. A short call tells us which, and I scope it to what your shop actually needs.

Google Ads audit

For shops spending on Google Ads and unsure what it returns

I work out which ad spend makes money and which loses it, then give you a plan to cut the waste. Depending on your account, that usually covers:

  • Breakeven ROAS worked out from your real margins, not a guess
  • Every campaign ranked as profit, borderline or loss, with the money wasted each month
  • What to pause, trim and protect, in order
  • A negative keyword list to stop paying for bargain-hunter searches
  • A Shopping feed check for missing codes, disapprovals and products in the wrong campaigns

You get a plain-English report and a 30-minute call to go through it. Book it online, and if you want me to make the changes afterwards, the fee comes off that work.

Book the Google Ads audit

Online shop health check

For shops with traffic that isn’t turning into orders

I find where you lose sales after a visitor lands, ranked by what it’s costing you. Depending on your shop, that usually covers:

  • Checkout and payments, including gateways that fail silently and spam or card-testing orders
  • Tracking, so your analytics actually match your orders
  • Speed: heavy scripts, oversized images and slow server response
  • Product data: missing codes, duplicate listings and stuck drafts
  • Search basics: category titles, descriptions and copied manufacturer text

You get a prioritised fix list with the likely impact and effort of each. I can carry out the fixes too.

Ask about the health check

How it works

1. A chat

Fifteen minutes to check it’s a fit. If it isn’t, I’ll say so.

2. Written scope

A short scope and quote in writing, so we both know what’s included.

3. Read-only access

I look but don’t touch. Nothing on your live shop changes.

4. Walkthrough

Your findings and fixes, talked through on a call.

Clear prices, agreed up front

The Google Ads audit has one fixed price and you can book it online. For the health check and anything bigger, I send a written scope and a fixed quote after a short call, so you know exactly what’s included before any work starts. If anything changes along the way, we agree it first.

Want to know what your shop is losing?

Tell me your shop and roughly what you spend on ads, and we’ll take it from there.

Get in touch