Google Ads audit

Is your ad spend actually making you money?

Google will happily tell you your ads are working. It counts clicks and conversions, not profit. Most of the accounts I look at have at least one campaign quietly losing money every month, usually hidden behind a healthy-looking average.

This audit works out the return you need to break even on your margins, then checks every campaign against it. You find out exactly where your money goes, what’s working, and what to stop.

What I check

• Your breakeven point. The return on ad spend you need to stop losing money, worked out from your real margins.
• Profit by campaign. Every campaign ranked as profit, borderline or loss.
• Wasted search terms. The searches you’re paying for that will never buy.
• Shopping structure. Whether low-margin products are eating budget meant for your best sellers.
• Tracking. Whether your conversions are being counted properly, because bad data leads to bad bidding.
• Bidding and settings. Strategies, locations, devices and the defaults Google sets in its own favour.

What you get

• A written report in plain English, with the numbers behind every finding.
• A list of fixes in order, starting with the ones that save or make the most money.
• A 30-minute video call to walk you through it and answer questions.
• Everything you need to make the changes yourself, or hand them to whoever runs your ads.

If your account is in good shape, I’ll tell you. You won’t get a list of problems invented to sell you more work.

How it works

1. Book the audit here.
2. Give me read-only access to Google Ads, and to Google Analytics and Merchant Center if you use them. I’ll email you simple instructions. Read-only means I can look but can’t change anything.
3. Tell me your rough margins, so I can work out what profit really looks like for you.
4. Get your report within 5 working days, then we book the call.

The fee comes off follow-on work

If you’d like me to make the fixes or look after your ads afterwards, and you book within 30 days, the cost of the audit comes off that work.

Not sure it’s right for you? Drop me a message first and I’ll tell you honestly whether it’s worth it for your account.